In today’s crowded digital world, brands are constantly looking for marketing channels that cut through the noise, connect instantly, and deliver real ROI.
Two powerful tools dominate the landscape:
Email Marketing and Instagram DM Marketing.
But which one delivers better results in 2026—and more importantly, how can you maximize your ROI using the right approach?
Let’s break it down and show you how ViaDM gives your business the ultimate edge by focusing on true 1:1 engagement—not bulk blasts.
📧 Email Marketing: Still Useful, But Less Personal in 2026
Email marketing has long been a staple in digital strategy. It’s affordable, easy to scale, and great for nurturing existing leads.
But in 2026, email inboxes are more crowded than ever:
- Average open rate: ~15–20%
- Click-through rate: ~2–3%
- Engagement: Minimal unless you’re a top-tier brand
- Personal connection: Low
The Problem?
Your emails often land in spam, promotion tabs, or simply get ignored. Users receive dozens of marketing emails every day, so your message may never even be seen.
💬 Instagram DM Marketing: High Engagement in Real Time
Instagram DMs are where real conversations happen. When done right, DMs feel like a personal message, not an ad—and that changes everything.
Here’s why DM marketing is outperforming email in 2026:
- Average open rate: 85–95%
- Reply rate: 15–30%
- Feels personal and human
- Reaches people on their most active social app
- Immediate visibility (no spam filter)
DMs have become the modern inbox for Millennials, Gen Z, and creators—and brands are catching on fast.
🔥 So… DM or Email? What’s the Better ROI in 2026?
| Metric | Email Marketing | Instagram DM Marketing |
|---|---|---|
| Open Rate | 15–20% | 85–95% |
| CTR / Response Rate | 2–3% | 15–30% |
| Inbox Visibility | Medium | High |
| Personalization | Limited | High |
| Cost Effectiveness | Moderate | High |
| Human Engagement | Low | Very High |
💡 Verdict: Instagram DMs win on engagement and ROI. But it only works if you send the right message, to the right person, in the right way.
💡 How ViaDM Gives You the Edge in DM Marketing
Most DM tools fail because they spam users or risk account bans.
ViaDM changes the game by offering a human-like, targeted approach.
Here’s how we help you dominate with DMs:
✅ 1. We Focus on Each User, Not Bulk Blasts
ViaDM is not a spammy bot tool. We send individual, personalized messages—with custom options like:
- Name mentions
- Relevant offers
- Friendly tone
- Clear CTA
- Liking Story and Image posts
- Do a comments on first post
Each message is crafted to feel genuine, not robotic.
✅ 2. We Use Our Own Instagram Accounts
No need to risk your business page.
ViaDM sends messages from our pool of Instagram accounts, so your main handle stays safe from:
- Message limits
- Shadow bans
- Action blocks
We handle the outreach—you focus on the results.+
✅ 3. We Engage More Than Just the Inbox
In our Premium & Advanced Plans, we don’t just send a DM. We:
- Like the user’s last 3 posts (to show interest)
- Comment with something like: “Check your inbox – surprise inside!”
- Then send a custom DM with your offer or CTA
This builds real engagement, not cold outreach.
✅ 4. We Provide Proof of Every Message Sent
No guessing or blind campaigns. You’ll get:
- Screenshots of each DM
- Handle of receiver and sender
- Real-time analytics dashboard
- Exportable data for reports
That’s how ViaDM brings full transparency and trust.
✅ 5. We Help You Boost Reviews and Trust
Want more Google reviews? Shopify product feedback? Testimonials?
ViaDM helps you directly ask happy customers for reviews through DMs—with personal follow-ups and gentle reminders. Because we reach users where they’re active, response rates skyrocket.
🎯 Final Thoughts: It’s Not DM vs. Email—It’s Smart vs. Outdated
Email still has its place. But if you’re looking for high ROI, fast responses, and real relationships, Instagram DMs are the way forward in 2026.
And with ViaDM, you don’t just send messages—you build connections that convert.
🚀 Ready to Get Started?
Join ViaDM today and launch your first campaign in minutes.
Whether you want to:
- Boost your sales
- Get more reviews
- Announce a new launch
- Connect with influencers or followers
ViaDM helps you do it all—safely and smartly.
✨ New users get $10 free credit to start.
Try it risk-free: Sign Up Free
